AR Solutions > Retail

Where can it be applied for retail..

Augmented Reality for Retail

Whatever the place, this revolutionary visual communication system will enhance your brand awareness by delivering an eye catching information to your audience. Let your customers experience a stronger connexion with your brand.

Technology breeds laziness and the expectation of rapid solution delivery.

This means people will expect everything at their fingertips when they want it. The savvy marketers will deliver content and solutions that people didn’t even know they wanted but subconsciously always desired. I think retail can tap into this latent demand in several ways:

High street retailers can develop a Store Finder mobile app that overlays local store information on interactive maps – perhaps an aggregation of all major brands would provide cost efficiency.

Dynamic contextual advertising that displays offers and promotions based on the location and profile of the mobile user (e.g. iPhone user gets different message than Blackberry user) – next step on from voucher code sites.

Serving customer reviews to mobile devices to facilitate decision making on the move.

Dynamically generating cross and up-sell recommendations based on scanning a barcode in-store on your mobile phone.

For the fashion industry, improving modelling of clothes from home to help make purchase decisions – increased accuracy should also help reduce returns.

For the DIY industry, enabling customers to create 3D maps of their own rooms and then visually render colour schemes and furniture to help with DIY projects.

Local tourist boards can create mobile maps of the region with key tourist hotspots, attractions and services – whilst free of charge they benefit the economy by encouraging spending.

Museums could create virtual tours so that visitors are not reliant on a guided tour/headsets – for a download fee, you can launch the virtual tour which overlays commentary and content based on your location within the museum.

In publishing, AR could be used to enrich the consumption of content to increase brand engagement, essential in such a competitive market.

Like what you have seen so far? Don’t hesitate to contact us.

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Citroen C3 Picasso

- Download the installer

- Watch the video

Application Type : Standalone (install it on your computer)
Version available : Windows

Demo Videos

Mc Donald – Happy Meal – Arthur

- Download the installer

- Download the installer for Mac

Application Type : Standalone (install it on your computer)
Version available : Windows

Toyota Brochure

- Download the installer

- Watch the video

Application Type : Standalone (install it on your computer)
Version available : Windows

Demo Videos

Opel Astra Sports Tourer

Opel launched another Augmented Reality experience for the Astra Sports Tourer, featuring keyboard driving to experience the loading capacity trunk.

- Watch the video

Try the sample Experience for MAC | PC — Print Brochure here)
Application Type : Desktop Standalone[Available for Windows XP, Vista, 7 | MacOSX]

Demo Videos

Coca Cola Zero AVTR campaign

Hold a Coke Zero can/bottle up to your web cam and you will control an helicopter by moving the can around.

- Try the experience www.avtr.com

– Watch the video

Application Type : Desktop Standalone
[Available for Windows XP, Vista, 7 | MacOSX]