Tag Archives: web 3.0

Digital Marketing: Video release of Facebook Experience Kia Go Hamster Go!

In association with digital marketing agency Initiative and creative agency David & Goliath, Total Immersion (www.t-immersion.com) has unveiled the new D’Fusion@Home Facebook application, called “Go Hamster Go!”  The game marks the first use of augmented reality in a Kia application for a social media environment — and adds to the cool factor with “game changing” face tracking.  The application is available now on the social networking site (www.facebook.com/kiasoul) under the Go Hamster Go! tab.

British Airways uses mobile to build email database

British Airways’ “Face of Opportunity” campaign is an example of how brands can use mobile to build up their email databases. […]