Tag Archives: Mobile tracking

InStyle Magazine December Issue with Augmented Reality Features and Advertising

Last issue of InStyle Magazine proposes 2 specials AR experiences. The first one is a special cover with unique message of Taylor Swift: Taylor Swift: 60 Seconds of Style where the country superstar gave us the inside scoop on her favorite looks, signature curls and more!

2010 Vancouver : Have a look to Yahoo!’s Fancouver Augmented Reality Experience

Yahoo! extends its vision of being the center of people’s online lives with comprehensive coverage and experiences coming from the world’s largest winter sporting event.
Yahoo! will keep fans on top of the action with a games-dedicated website featuring award-winning writers, a new Olympic mobile site, a custom-designed broadcast studio in Vancouver, and an entertainment center, FanCouver, where fans attending the games can participate in Yahoo! events and promotions.
Yahoo! Turns Vancouver Into FanCouver
On opening day of the games, Yahoo! will unveil FanCouver, an entertainment center where all fans can go to enjoy:
* Live video streaming with “Fan-Cam”
* Free WiFi lounge
* Free hot cocoa bar
* Photo booth
* Pin giveaway, a tradition at the Games
* Appearances by athletes
* Games and giveways
Located in the Yaletown section of Vancouver at 1128 Hamilton Street, FanCouver will be open February 12 through February 28, from 11 a.m. PST to 11 p.m. PST daily.
Please have a look at augmented reality experience based on face tracking developed by our technology partner at Total Immersion.

Video Release of Universal/Mercury Sinik CD with extra AR content

Upcoming album by hip-hop act Sinik, “Ballon d’Or,” will include images giving access to ‘augmented reality’ features.

The booklet for the album, released Nov. 30, features images that, when placed in front of a computer webcam, launch the augmented reality videos on the image on the computer screen.

 

Volkswagen: Virtual Test Drive In Magazine Ad

 

Volkswagen in Norway is offering the world’s first test drive inside a print ad, using augmented reality. The ad, placed in several Norwegian magazines, presents a long stretch of road (there are summer and winter versions) and urges readers to download an app that lets you “drive” a car on the road by hovering your iPhone over it. You can test three different features of the vehicle — lane assist, adaptive lights and adaptive cruise control. The print ad headline (in English): “Test drive our innovations”. Download the app from iTunes Norway and test drive with your phone on the images below (click on each for larger versions). See the app in action at Apt.

If you would like to get the same done, please contact us to discuss..Virtualmob-Augmented Reality Solutions provider…..

 

volkswagen_test_drive.jpg

Augmented reality for advertising

Advertising – BMW Z4 in 3D
BMW chose to use Augmented Reality technology to communicate its smooth and sleek Z4 experience. Users are able to do a virtual test drive and post their art pieces through various social sites. Now, wouldn’t that be great if your brochures or leaflets have such Augmented Reality capabilities too? It’s a simple implementation but adds greatly to the experience consumers get. Your messages are now felt rather than told.