Télé 7 Jours, leading french TV magazine celebrates its 50th Anniversary with a unique Augmented Reality Experience on the cover. The experience is a special message from world famous singer and actor Johnny Hallyday.
In this 176 pages special issue, Télé 7 Jours presents also two interactive advertisings in augmented reality that you can experience here :http://www.tele7.fr/50ans .
ARtoons T-shirt line at the 5th Licensing Forum that was held in Barcelona on June 22. ARtoons has been quoted by Licensing Italiaamong the best innovations showed at the Forum. Cartoon designs printed on the T-shirt come to life through the D’Fusion @home technology. ARtoons is oriented towards the web-based developement. T-shirts are sold online and the AR experience is hosted on ARtoons website.
Augmented reality is one of the big buzzwords of the moment – using a camera-equipped mobile handset to overlay information on the real world, such as location sensitive data or directions.
However, Vodafone Netherlands has stepped up the potential of the medium, by launching a modern day variant of the playground classic ‘tag’ for the Google/OHA (Open Handset Alliance) Android platform.
Vodafone introduced a game where players can‘tag’ each other using the HTC Magic phone via the camera and a specialised app.
Vodafone demos augmented reality Android game
The Go Tag app allowed players to ‘tag’ their rivals by using image recognition technology to identify the target’s shirt colour when a picture was taken.Devices like the Android HTC Magic and the iPhone 3GS are expected to pave the way for augmented reality applications, mainly because these devices are equipped with a digital compass that complements the GPS functions on the handsets. San Francisco review site Yelp recently launched an iPhone application featuring a setting that allows consumers to use their handset’s camera to bring up information, such as reviews, about various restaurants as the lens scans over the buildings.
The Golf Cabriolet is finally back after 9 years of absence, since production stopped in 2002 after 23 years of success.
Amongst all brands and types, soft-tops have always enjoyed a significant attraction and the challenge still remains to present the latest vehicles as quickly as possible for the general public to discover and enjoy.
Most efficient way to put the new model on show at dealers although it is not yet available. They came up with the use of Augmented Reality. This is how it now possible to discover the new version of this old favorite.
In the dealer’s showroom, visitors are either invited to upload the Volkswagen Virtual Golf Cabriolet application on their iPhone or a Smartphone (iPhone and Android), or the authorized dealer provides them with an iPad with the application already loaded.
Show off your new Cabriolet
Once the application is launched the user is able to view and experience the vehicle as if it on site. A wealth of possibilities is offered, such as opening the roof, turning the car, checking details, changing the body colour or the style of the rims.
Promoting a legendary model such as the Golf Convertible for its revival through our Augmented Reality technology has been a really exciting challenge because it represents the first Augmented Reality car showroom on iPad2 in the work.
video:
Augmented Reality iPhone app for press, online, offline..
This application has also been developed for the experience to be triggered from various supports including, press advertising, postal card and internet web site.
Available on french Appstore (iPhone/iPad 2) and Android Market .
