Category Archives: mobile marketing

IMD business school – launched AR print ad

Posted by Virtualmobile on October 23, 2011 None comments

Point & Show app.

IMD, the leading business school in collaboration with Virtualmob has launched a new print advertising campaign, in the Financial Times and The Economist, readers can point at the ad in the newspaper and see it coming to life! Download the Why IMD app. Our Point & Show solution helps publishers, media industries to print ads in an innovative way, by transforming the ads to life!
Try it yourself.
Download the app: http://itunes.apple.com/us/app/why-imd/id465958808?mt=8
Point at the following advert and watch the add come to life.


Did you like this? Share it:

iPad 2 App “AR Magic”

Posted by Virtualmobile on September 14, 2011 None comments

The first AR application for the iPad 2 is now available for free on iTunes.

Thanks to the new iPad’s front camera, users can try on a selection of wacky virtual hairstyles, glasses and accessories. The back camera can also be used to try these crazy looks on others.
Users are filmed by the camera and 3D objects are added to the video in real time thanks to facial recognition.

We are convinced that the new generation of tablets, led by the iPad 2, is a fantastic opportunity for developing new uses of Augmented Reality. “With the portability, processing power and broad consumer adoption of the iPad 2, a simple face tracking app today could soon become an essential makeover tool with beauty products at retail.  Likewise a traditional game of online chess could become a massive, multiplayer game in the real world playing alongside vivid 3D characters and environments.”

 

Did you like this? Share it:

Ministry of Dubai tourism office embraced Augmented Reality

Posted by Virtualmobile on August 30, 2011 None comments

Dubai’s Department of Tourism and Commerce Marketing (DTCM) has launched a new iPhone application for visitors to promote the emirate’s tourism attractions.

The new app features maps, deals, augmented reality and users to find restaurants offering a particular cuisine or to search for attractions in the city.
“In keeping with DTCM’s desire to provide tourists with an unique experience of Dubai, we are pleased to announce a travel app for the hugely popular iPhone,” Khalid A Bin Sulayem, director-general of the DTCM said.

“A key feature of the app is that players from the leisure and travel industry and commercial establishments also will benefit. They participate by providing information that will be useful to tourists and residents,” he added.

“The iPhone app is the first of a series of new products and services that are part of our new IT strategy to aggressively promote Dubai Tourism and the emirate of Dubai.”

Initially introduced for the iPhone, the app will soon also be rolled out for BlackBerry and Android phones.

Did you like this? Share it:

Virtual Mobile UK, at the Rimini meeting 2011

Posted by Virtualmobile on August 29, 2011 None comments

On the occasion of participation in the XXXII edition of the Rimini Meeting August 21 to 27, FederlegnoArredo required the cooperation of Group 36 & Virtual Mobile UK for the installation of interactive kiosks at the booth of 200 square meters where FLA presented to the public education related to the theme of world wood and furniture.

OBJECTIVE:

The main objective of the project commission for the meeting was to attract the public in the stands and entertain them with technologies such as face recognition and augmented reality.

SOLUTION

Virtual mobile UK  has set up four with two interactive kiosk applications developed for the meeting:

  • face recognition: application to the participants of the meeting proposed a test of orientation to the world of work, recording the sex, age, and responses to questions via a webcam installed on the screen. The test was developed in two versions, depending upon the age of: Each question was prefaced by an image, with the aim of provoking an emotional reaction to the user. After testing, the application user recorded the results obtained, associating a unique ID, and records them in a database remotely.
  • Augmented Reality: Participants at the meeting received the postcards on the back of which were printed markers. Each marker was related to different products of the wood-furniture sector: positioning the card in front of screens equipped with camera, the screen displays a three-dimensional visualization of the product, the user could move and position to your liking. And, for the lucky ones, two specific markers, printed on a limited number of postcards, were associated with two awards for the participants of the meeting.

Photos attached:

 

 

 

Did you like this? Share it:

Star Wars Comics featuring Augmented Reality Experience with Luke Skywalker and Darth Vader

Posted by Virtualmobile on August 15, 2011 None comments

This is a special message to all our Star Wars Fans. Editions Atlas (De Agostini Group) just released 5th issue of Star Wars Comic Collector with unique AR feature : Darth Vader.

 

 

 

 

 

By presenting the comic #2 (with Luke Skywalker)  and #5, users will enjoy an animated combat mode whit light sabre and telekinetic.

Did you like this? Share it:
 
Page 5 of 13« First...3456710...Last »