Discovery Channel unveiled an interactive advertising to promote Deadliest Catch. This ad features an Augmented Reality Game : Big Catch Game. You can experience it here.
Category Archives: mobile marketing
Discovery Channel’s Augmented Reality Big Catch Game
Posted by Virtualmobile on May 4, 2011
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Volkswagen: Virtual Test Drive In Magazine Ad
Posted by Virtualmobile on May 3, 2011
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Volkswagen in Norway is offering the world’s first test drive inside a print ad, using augmented reality. The ad, placed in several Norwegian magazines, presents a long stretch of road (there are summer and winter versions) and urges readers to download an app that lets you “drive” a car on the road by hovering your iPhone over it. You can test three different features of the vehicle — lane assist, adaptive lights and adaptive cruise control. The print ad headline (in English): “Test drive our innovations”. Download the app from iTunes Norway and test drive with your phone on the images below (click on each for larger versions). See the app in action at Apt.
If you would like to get the same done, please contact us to discuss..Virtualmob-Augmented Reality Solutions provider…..
Augmented reality for advertising
Posted by Virtualmobile on May 1, 2011
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Advertising – BMW Z4 in 3D
BMW chose to use Augmented Reality technology to communicate its smooth and sleek Z4 experience. Users are able to do a virtual test drive and post their art pieces through various social sites. Now, wouldn’t that be great if your brochures or leaflets have such Augmented Reality capabilities too? It’s a simple implementation but adds greatly to the experience consumers get. Your messages are now felt rather than told.
AR for Consumer Products- Hallmark Launches Webcam Greetings with Augmented Reality « Total Immersion’s Augmented Reality Blog
Posted by Virtualmobile on April 29, 2011
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New cards combine the physical and virtual world
KANSAS CITY, Mo. (Jan. 12, 2010) — Hallmark Cards, Inc., today announced the release of webcam greetings, new cards that use augmented reality technology to bring the card to life on a computer screen.
The person receiving the card can visit www.hallmark.com/extra and follow the directions to be able to view a 3D animated feature by holding the greeting card up to the web camera. The technology breathes a digital life into the card. The animation tracks with the movement of the card, so no matter which way the card is moved, the animation will rotate along in full 3D. In many cards, various scenes appear as the card is turned in different angles in front of the webcam for a range of digital experiences.
“As Hallmark embarks upon our next 100 years in business, it’s important to continually identify new ways to help amplify the emotions our consumers feel when experiencing and sharing our products,” said Monic Muldrew, associate product manager. “With the experience available through these cards that come to life with a webcam, we hope consumers will fully explore and interact with this fun new way to connect.”
The augmented reality enhancements in webcam greetings are unique to the greeting card industry. Ten cards currently are available for Valentine’s Day and, as the year progresses, the company will roll out additional webcam greetings. Most webcam greetings retail for $2.99. Some webcam greetings include a sound clip that plays when the recipient opens the card (clip is audible without going online). These cards retail for $5.99. All webcam greetings are available wherever Hallmark cards are sold.
For more about Hallmark’s webcam greetings and to view a demonstration, visitwww.hallmark.com/extra.
Augmented Reality Helps Photobox to Drive Consumers on Photobooths
Posted by Virtualmobile on April 29, 2011
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Photomaton, leader of photobooth installation in France just launched a brand new Photobooth designed by Philippe Stark. In addition to ID photos, users can take fun pictures and post them on Facebook or Twitter or send them via email, thanks to the 3G connexion. Users can now pose before virtual backgrounds or ad some text to the picture using new interfaces on a wide touch screen, more ergonomic than ever.
Total Immersion provided an Augmented Reality experience on the external screen to attract and engage people as they pass by the photo booth. A camera films people around the booth and when a face is detected, a picture is taken and inserted in a mock-up passport. The first installation displaying the AR experience has been set up in Châtelet on March 16th.
