Monthly Archives: March 2012

Photobooth Augmented Reality

This application positions the user in front of a virtual background and takes pictures which can be sharedonline.

Background images are totally configurable and the application works without the need of a greenscreen, which makes it ideal for all sorts of marketing and communication events.

Contact Virtualmob if you would like something similar done!

Brilliant Interactive billboard gaming for iPhone users- realtime

We thought we had seen every type of app and interactive billboard campaign under the sun until we came across this brilliant one from Mcdonald’s that the company ran a campaign recently. The concept is a simple one in that users get to control the billboard and turn it in to a personal game. By completing the game in 30 seconds win coupons for free food in the nearest Mcdonald’s restaurant.

What is especially interesting about this technology is that you don’t actually have to download an app, which normally causes quite a big barrier to entry. Instead the phone picks up your location and you can join the game via a website address. Not only is this some of the most interactive and engaging marketing that we have seen in some time but it also drives people into the Mcdonald’s restaurants to redeem their coupons. It’s interesting to see more and more campaigns combining mobile and billboards and it’s a trend that we will probably see accelerating over the coming years. Hats off to Mcdonald’s on a great campaign… If you would like to get a similar concept or campaign for your next project, pls contact virtualmob.

Augmented Reality Marketing for Luxury Brands

Augmented reality is proving a major force in the engagement between luxury brands and the Millennials – the generation of tech orientated consumers born in the 1980s. Consider the following statistics:

Wealthy Americans under 35 are avid consumers of a wide range of new media on smartphones and tablet computers – 70% own smartphones (40% iPhone, 24% BlackBerry); 23% already have an iPad

On average Millennials spend 246 minutes emailing compared to 137 minutes speaking on the phone.

Compared to their older wealthy counterparts, millennials spend far more minutes on average each week texting (121-42), instant messaging (89-30) and video chatting (75-9).”

Television, radio and print newspaper consumption habits are dying out in favour of online video (78%) than those who regularly read a printed magazine (76%) or newspaper (68%).

Augmented Reality is taking digital marketing strategies to a more sensory, immediate, attuned level – perfect for Millennials and others on either side of the generational divide. AR enables consumers to virtually try on jewelry, watches, clothing and handbags. With these stats considered, how have many luxury brands engaged these new media Millennial mindsets?

Below are seven examples of how a range of luxury brands have cleverly leveraged AR to provide deeper engagement, wow factor or brand butler services to their clientele:

1. Tissot

Tissot enabled shoppers to try on their luxury watches virtually via Selfridges and Harrods windows in London, creating a great deal of spectacle and PR for the brand:

2. Hugo Boss

Hugo Boss created an AR game offering up discounts as prizes, significantly increasing dwell time and footfall as a result.

3. Garrard

Garrard got into the Royal Wedding spirit last month, collaborating with UK Vogue’s street lights initiative, inviting everyone to ‘try on a tiara’ with another shop window installation.

4. Ray Ban

Ray Ban cleverly deployed augmented reality in-store and online with face tracking that allowed consumers to digitally select and try on from a range of Ray Bans.

5. BMW

BMW integrated AR with their advertising campaign that saw the car being used as a virtual paintbrush. Creating this video as a viral, they encouraged the public to print their own symbol and get behind the wheel:

7. Conde Nast

Conde Nast created a travel guide app aimed at their affluent readership, which guides them around the world’s most chic city destinations. This is a nice example of how AR can be integrated as a brand butler service.