AUDI Interactive Calendar

This is a fantastic idea executed to perfection by Audi. They didn’t create just another beautiful calendar, they created an unexpected experience! Yes, they printed the calender purely as landscape images, blank, no cars, nothing, and then prompted people to download the special iPhone app that would allow you to activate the calendar though an Augmented Reality feature to bring the images to life on your iPhone.

Atleast,25,000 calendars were sent out. The app has been downloaded 23,448 times. This means that most of the people who received a copy of the calendar have downloaded the app to experience “Vorsprung durch Technik” in a new dimension. Audi received numerous response mails from enthusiastic clients.


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