Monthly Archives: June 2011

Augmented reality being introduced i’n the restaurants & hotels

We are introducing AR i’n different chain of hotels for the restaurant menus, which customers can scan with their smartphones to view a video of the dish being prepared.
The group, which has 13 hotels mostly in Middle east, using AR as a mechanism to tell the story behind their offerings, and allow guests to see different aspects of the hotel that they may not otherwise have noticed.
As well as linking to text or videos, the codes can also be used to activate GPS functionalities that can help guests find their way around a hotel.

Showcasing assets

“It’s about trying to capture people’s imaginations when they’re in the hotel.
Highlighting assets – including restaurants, meeting spaces and spas – and trying to show them in a different light.

The AR system i’s being introduced onto the menus of 11 of its hotels, together with a note telling guests to scan the code for more information on the dish of the month.

This leads them to a video hosted on the hotel’s website, which shows the dish being prepared by the hotel’s chef. It provides tips and advice during the preparation, together with information on the ingredients used.

Are Luxury Brands AR “Augmented Reality” enabled


 LUXURY BRANDS BEAT RECESSION

HOW LUXURY BRANDS OVERCOME RECESSION

Luxury brands from jewelers to automakers have been integrating augmented reality into their marketing strategies, leading experts to believe that it will soon become a staple in luxury advertising.

 

Luxury brands such as Boucheron, Tissot, Garrard and BMW have recently used augmented reality to allow consumers to virtually try on products via smartphone and webcam technology. The rising trend falls in step with a Juniper study that found the number of augmented reality-capable smartphones had increased from 8 million in 2009 to more than 100 million in 2010.

“These companies are at the vanguard of the trend of increased interaction with their clients online, which is the way that the Web on the whole is heading,” said Maria Doulton, founder of online magazine Jewellery Editor, London.

Reality check

Augmented reality has been used in a variety of different ways, from gaming to showing consumers the inside look of a car.

For example, Britain’s Garrard, the world’s oldest jewelry manufacturer, teamed up with Vogue UK’s Street Light project and Holition, creating augmented-reality windows that allowed viewers to wear a $154,481 tiara on their head. This was extremely popular during the recent royal wedding craze.

Swiss watchmaker Tissot allowed window shoppers to try on its luxury watches from the sidewalk in front of Selfridges and Harrods, using Holition technology.

The Tissot campaign was more successful than any other British campaign that the brand had done. Sales in the Tissot Selfridges boutique rose 83 percent, per Holition, the company that developed the augmented reality technology.

German automaker BMW had consumers print out a sheet of paper, which they could than hold in front of a webcam and move around to see different views from inside the brand’s cars.

German apparel retailer Hugo Boss set up an augmented reality game in front of one of the London locations with discounts as the prizes.

Consumers Now Spending More Time on Mobile Apps Than the Web [STUDY]

Consumers are spending more time on mobile apps than on the web for the first time, a new report claims.

Apps-Image-Mashable.jpg

Flurry compared its mobile data to stats from comScore and Alexa, and found that in June, consumers spent 81 minutes per day using mobile apps, compared to 74 minutes of web surfing. (See chart below.) The shift comes as combined tablet and smartphone shipments eclipsed those of desktops and notebooks for the first time, according to a recent report by Mary Meeker, partner at Kleiner Perkins Caufield & Byers.

Flurry found consumers spend 9% more time, on average, using mobile apps. The report found that the growth in mobile app usage came mostly from more sessions per user, rather than longer sessions overall.

Those sessions, by and large, are consumed by the use of games and social media apps, which took 47% and 32% of the total amount of time used for such apps.

If the stats bear out, the data is vindication for Wired, which last year declared “The Web is Dead,” and predicted that apps would soon overtake it.

Red Bull Racing – Amazing Augmented Reality Game | Augmented Planet

have seen some interesting augmented reality games that use markers enabling you build a custom game environment. Augmented Reality Tower Defender for Symbian and Drift from Slapdown Games are two that spring immediately to mind. Red Bull however have taken the concept to an entirely new dimension

I have to admit when the press release arrived in my in-box yesterday I thought I had misread it. The concept of using cans of Red Bull to build your own unique augmented reality racing game for your iPhone seemed like a far-fetched concept. Amazing Red Bull has done exactly that.

To play simply arrange cans of Red Bull in the circuit you would like to race. Once you have created your perfect circuit use the Red Bull application to scan the tops of each can. The application uses Advanced Sensor Fusion (a combination of gyroscope, compass and accelerometer input) to track the motion of the phone between the cans and metaio’s natural feature tracking technology (the same technology used in the junaio browser) to identify the Red Bull cans.

red-bull-3.jpg

red-bull-2.jpg

All that wonderful data is then processed by the application to build a 3D track based on your unique design. If all that wasn’t enough you can also share the track with your friends and challenge them to beat your time.

The game is truly ground breaking and will be a tough app to beat in this years Readers Choice Awards. The game has been developed in conjunction with Circ.us, which is a leader in uncovering remarkable uses for gameplay, animation, 3D and cross-platform creative execution.

 

Red Bull Racing – Amazing Augmented Reality Game | Augmented Planet.

Red Bull Racing – Amazing Augmented Reality Game | Augmented Planet

have seen some interesting augmented reality games that use markers enabling you build a custom game environment. Augmented Reality Tower Defender for Symbian and Drift from Slapdown Games are two that spring immediately to mind. Red Bull however have taken the concept to an entirely new dimension

I have to admit when the press release arrived in my in-box yesterday I thought I had misread it. The concept of using cans of Red Bull to build your own unique augmented reality racing game for your iPhone seemed like a far-fetched concept. Amazing Red Bull has done exactly that.

To play simply arrange cans of Red Bull in the circuit you would like to race. Once you have created your perfect circuit use the Red Bull application to scan the tops of each can. The application uses Advanced Sensor Fusion (a combination of gyroscope, compass and accelerometer input) to track the motion of the phone between the cans and metaio’s natural feature tracking technology (the same technology used in the junaio browser) to identify the Red Bull cans.

red-bull-3.jpg

red-bull-2.jpg

All that wonderful data is then processed by the application to build a 3D track based on your unique design. If all that wasn’t enough you can also share the track with your friends and challenge them to beat your time.

The game is truly ground breaking and will be a tough app to beat in this years Readers Choice Awards. The game has been developed in conjunction with Circ.us, which is a leader in uncovering remarkable uses for gameplay, animation, 3D and cross-platform creative execution.

 

Red Bull Racing – Amazing Augmented Reality Game | Augmented Planet.