Coca-Cola_AR-enable Coke Zero Cans « Virtualmob Augmented Reality Blog

We teamed up to transform the soda can into a stunning platform for augmented reality. Some 140 million Coke Zero cans worldwide have been AR-enabled to “launch” a Samson helicopter — from the fleet of Fox’s blockbuster Avatar — when the can is displayed before a webcam.  The Coke Zero project marks a milestone in the AR tracking and play experience: rather than being “stuck” to an object, the chopper floats freely and can be manipulated by “remote control.”  The craft moves in the direction users choose, and gains momentum on its own, replicating the motion of an actual helicopter.

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