Monthly Archives: April 2011

AR for Consumer Products- Hallmark Launches Webcam Greetings with Augmented Reality « Total Immersion’s Augmented Reality Blog

New cards combine the physical and virtual world

KANSAS CITY, Mo. (Jan. 12, 2010) — Hallmark Cards, Inc., today announced the release of webcam greetings, new cards that use augmented reality technology to bring the card to life on a computer screen.

The person receiving the card can visit and follow the directions to be able to view a 3D animated feature by holding the greeting card up to the web camera. The technology breathes a digital life into the card. The animation tracks with the movement of the card, so no matter which way the card is moved, the animation will rotate along in full 3D. In many cards, various scenes appear as the card is turned in different angles in front of the webcam for a range of digital experiences.

“As Hallmark embarks upon our next 100 years in business, it’s important to continually identify new ways to help amplify the emotions our consumers feel when experiencing and sharing our products,” said Monic Muldrew, associate product manager. “With the experience available through these cards that come to life with a webcam, we hope consumers will fully explore and interact with this fun new way to connect.”

The augmented reality enhancements in webcam greetings are unique to the greeting card industry. Ten cards currently are available for Valentine’s Day and, as the year progresses, the company will roll out additional webcam greetings. Most webcam greetings retail for $2.99. Some webcam greetings include a sound clip that plays when the recipient opens the card (clip is audible without going online). These cards retail for $5.99. All webcam greetings are available wherever Hallmark cards are sold.

For more about Hallmark’s webcam greetings and to view a demonstration,

Augmented Reality Helps Photobox to Drive Consumers on Photobooths

Photomaton, leader of photobooth installation in France just launched a brand new Photobooth designed by Philippe Stark. In addition to ID photos, users can take fun pictures and post them on Facebook or Twitter or send them via email, thanks to the 3G connexion. Users can now pose before virtual backgrounds or ad some text to the picture using new interfaces on a wide touch screen, more ergonomic than ever.

Total Immersion provided an Augmented Reality experience on the external screen to attract and engage people as they pass by the photo booth. A camera films people around the booth and when a face is detected, a picture is taken and inserted in a mock-up passport. The first installation displaying the AR experience has been set up in Châtelet on March 16th.


Smart phone App for Royals-Featuring Will and Kate on Sales for The Royal Wedding

Virtualmob -Augmented Reality Solutions provider- unveils Augmented Reality Application for the royal wedding of Kate and Will.

Instantly transform yourself into Prince William or Princess Catherine in celebration of the Royal Wedding with the App Store’s first true live-video Augmented Reality face tracking app. This is more than just image manipulation… Blurring the line between reality and fantasy, RoyalMirror uses cutting-edge AR face recognition to track your movements and perform majestic transformations, all in real-time.

Whether it’s a prince you or a princess friend, take photos of the action and share the nobility on Facebook or via email. Save photos to your camera roll, or even assign them as a friend’s contact picture for a sovereign surprise every time they call! Weren’t born with a silver spoon in one’s mouth? Not to worry; be a royal for the day with RoyalMirror AR+.

Download from iTunes store



Do you use your smartphone when you go to the bathroom? Google survey:39% do

Google recently commissioned a survey (in partnership with market research firm Ipsos OTX) to gain insight into the usage and behavior of U.S. consumers with regard to their smartphones. According to Google, the goal of the research was to understand how smartphones are used in consumer’s daily lives and specifically how it has influenced how consumers search, shop and respond to mobile advertising.

The study confirms what most of us already know. The report finds that in terms of general usage, 93% of smartphone users use their phones at home; 81% browse the Internet and 77% search on their phones, 72% of smartphone users use their phones while consuming other media. One-third of smartphone owners use their phones while watching TV. And 45% of smartphone consumers use their phones to help them to manage and plan activities, such as for dinner plans, travel arrangements and finances. Google says that 39% admit to having used their smarpthone while going to the bathroom and one in five users would give up their Cable TV in order to keep using their smartphones.

Of course, search giant Google examined how smartphone users interact with search. Search is the number one website type visited among smartphone users (77%), and search is used to help consumers access a wide variety of information, including: News (57%), Dining (51%), Entertainment (49%) , Shopping (47%), Technology (32%), Travel (31%), Finance (26%) and Automotive (17%).

Nine out of ten smartphone searchers have take action as a result of a mobile search, with over half leading to a purchase (53%). Search also influences other types of actions; for example, 24% have recommended a brand or product to others as result of a smartphone search. And 53% continue to research online by looking for more information on their computers.

Local is, unsurprisingly, a huge component in activity on smartphones. For example, 95% of smartphone users have looked for local information. 61% call a business, 59% visit a business and 44% actually make a purchase. And users who are seeking local information are quick to take action—88% of local information seekers take action within a day.

In terms of mobile commerce and purchases, it’s no secret that smartphones have become a shopping and purchasing tool. The survey reports that 79% of respondents use their smartphones to help with shopping and 70% use their smartphones while in a store. Of those who do user their smartphone for shopping purchases, 74% of smartphone shoppers wind up making a purchase. Smartphones are influencing purchases across all channels, with 76% purchasing in store, 59% purchasing online via a computer and 35% purchasing on their phones.

Interestingly, 27% of smartphone purchases were made through a mobile website and 22% were made through apps. Smartphone shoppers spent a median of $300 on purchases made on their smartphones in the past year. Entertainment, electronics and apparel items lead as the most popular purchased items.

Users actually pay attention to and engage with mobile advertising, the report finds. Google reports that 71% of users search on their smartphones because of an ad they saw, whether from traditional media, online ads or mobile ads and 82% of users notice mobile ads. And 42% of those who notice mobile ads click on the ad, 27% contact the business, 35% visit the website and 49% purchase. While this is only a survey, those finds are impressive.

Nissan Qashqai In Store Augmented Reality Experience

Nissan France launched a unique In Store Nissan Qashqai Augmented Reality Experience featuring finger pointing technology  to configure the colour of the crossover and an exciting game emphasizing the car.







You can try the it  yourself, by following the screen instructions…

Watch a video: