2012 The Year of Face Recognition | Augmented Planet

2012 The Year of Face Recognition

Submitted by lester on Friday, 11 March 20112 Comments

Face recognitionWhile 2011 is being billed by industry experts as the year of the Tablet, I am going to make the early claim that 2012 will be the year of face recognition.

Ever since seeing early demos of Augmented ID by Swedish company TAT which used the face recognition SDK by Polar Rose, it’s just been a matter of time before we have face recognition power in our smartphones. Polar Rose were acquired by Apple back in September 2010 which has led many to believe that the iPhone 5 will have face recognition capabilities, and I tend to agree that the next version of the iPhone will have some face recognition aspects. However while some bloggers feel that iPhone will use this technology as a security feature, i.e. unlocking the phone automatically when the use picks up the device, I think the technology will be used in a more subtle way.

My guess is that Apple will use the Polar Rose technology as a way to tag individuals in photos and possibly videos. As you take a picture using the iPhone camera each individual will be identified and tagged enabling you to search for all the pictures that containing the same individual or automatically upload the tagged photos to Facebook, (or wherever). I would be very surprised if the functionality is more sophisticated and incorporates live social media profiles of individuals in the camera view. I.e. while pointing the camera at an individual you see their recent tweets or Facebook updates. While there are companies building these solutions I think it’s a step to far to assume it will be such an integrated experience with the next iPhone. iPhone 6 however will give Apple developers enough time to experiment with the functionality and make face recognition a core part of the camera technology.

2012 The Year of Face Recognition | Augmented Planet.

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