Monthly Archives: March 2011

Augmented Reality – Integrating Your Consumer with Your Brand.

Augmented reality is a technology that blurs the lines between virtual reality (computer generated) and the real-world (you, not the show). It has been around for a few years now, but only recently made a push into digital marketing. Car manufacturers such as NissanMINI and Toyota, were quick to use augmented reality capabilities to show off their new models. We’ve also seenbaseball cardst-shirts mashed up with Twitterdrum kitsmovie trailers,music videos, and of course more advertising care of GE Smart Grid.
Augmented reality is still in its infancy and there hasn’t been too much actual and practical commercial use for this technology. That is, until the USPS: Priority Mail Virtual Box Simulator. This augmented reality simulation allows a user to see the different flat-rate shipping boxes in 3D. So there are practical uses for augmented reality – and for brands looking to let the consumer connect with their brands in a different way this technology has great potential.
The creative applications are limitless. In fact, you can even make an augmented reality 3D version of your logo as a shameless self promotion. We did.
Try it out. Here’s how it works:


New iPhone app uses Augmented Reality to guide you around the airport

Copenhagen has become the first airport to use augmented reality to help passengers navigate their way around the airport.

Augmented reality (AR) – which blends virtual information with real-life environments – is fast becoming one of the hottest mobile app trends of 2011.

Last year, we reported on the release of Plane Finder AR, an augmented reality-based project for plane spotters, which tracks planes in the sky in real-time.

This year, Copenhagen Airport has embraced the trend, having just upgraded its phone app, “CPH Airport” with this state-of-the-art technology.

The app helps passengers with iPhones to navigate the terminal more efficiently with real-time access to information on airport services.

By using an iPhone’s camera to “scan” their surroundings, the app’s augmented reality or “live view” mode illustrates points-of-interest in the terminal on-screen –  such as check-in desks, shops, cafes, restaurants and gates and how far away they are. It also allows passengers to see how other users have rated the stores and dining establishments.

Due to the signalling limitation of using GPS tracking indoors, passenger locations are being monitored over the airport’s WiFi network. This is how the user’s location is discovered and relevant information is shared.

A spokesperson for SITA – the air transport IT provider whose research group, “SITA Lab” is behind the innovation –  says the app does not yet display retail offers.

However, in future, augmented reality could provide passengers with the latest duty free promotions.

It could also offer real-time information ranging from the length of security queues, to which airport lounges are the busiest – helping passengers to make more informed choices.

Commenting on the new app, Christian Poulsen, IT director of Copenhagen Airports A/S, said: “More than 100,000 users have downloaded our iPhone app so far, and we’ve had good feedback from passengers. That’s why we’ve decided to take the next step now and upgrade the app to also include an augmented reality function.”

Copenhagen Airport’s enhanced app can be downloaded here and is free.


The worlds largest augmented reality project solution

If you want to use augmented reality to visualize what that new sofa will look like in your living room you simply print a marker, place it on the floor and point your webcam.

André Fogaça who works in marketing for a construction company called Rossi based out in Brazil liked the idea of using augmented reality to help potential customers visualize their product, the only problem was the product is the latest city skyscraper development.

An A4 sized marker viewed through an iPhone clearly wasn’t going to be enough to help potential buyers see what the Fibrasa Connection  development will look like before its even built, so they created the worlds largest augmented reality marker, laid it out where the tower will be located, and then hired a helicopter equipped with a notebook and camera to fly over the site.

The result is a life sized tower and a place in the Guiness Book of Records for the worlds largest example of augmented reality. Fantastic stuff!

The Fibrasa Connection project


2012 The Year of Face Recognition | Augmented Planet

2012 The Year of Face Recognition

Submitted by lester on Friday, 11 March 20112 Comments

Face recognitionWhile 2011 is being billed by industry experts as the year of the Tablet, I am going to make the early claim that 2012 will be the year of face recognition.

Ever since seeing early demos of Augmented ID by Swedish company TAT which used the face recognition SDK by Polar Rose, it’s just been a matter of time before we have face recognition power in our smartphones. Polar Rose were acquired by Apple back in September 2010 which has led many to believe that the iPhone 5 will have face recognition capabilities, and I tend to agree that the next version of the iPhone will have some face recognition aspects. However while some bloggers feel that iPhone will use this technology as a security feature, i.e. unlocking the phone automatically when the use picks up the device, I think the technology will be used in a more subtle way.

My guess is that Apple will use the Polar Rose technology as a way to tag individuals in photos and possibly videos. As you take a picture using the iPhone camera each individual will be identified and tagged enabling you to search for all the pictures that containing the same individual or automatically upload the tagged photos to Facebook, (or wherever). I would be very surprised if the functionality is more sophisticated and incorporates live social media profiles of individuals in the camera view. I.e. while pointing the camera at an individual you see their recent tweets or Facebook updates. While there are companies building these solutions I think it’s a step to far to assume it will be such an integrated experience with the next iPhone. iPhone 6 however will give Apple developers enough time to experiment with the functionality and make face recognition a core part of the camera technology.

2012 The Year of Face Recognition | Augmented Planet.

AR event in switzerland

Finally ISMAR has been announced and will take place Oct 26-29 in Basel, Switzerland. ISMAR as I sure you’ll know is the leading international Conference on Mixed and Augmented Reality. They have just announced their call for papers so I you are interested in speaking or want to learn more take a look at: