Monthly Archives: January 2011

The White House Partners With Steve Case, Facebook, Intel, And Others To Jumpstart Entrepreneurship

As part of a White House effort to promote job creation, entrepreneurship and private-sector investment in startups, President Obama is announcing a new initiative today, called Startup America Partnership, to foster growth in the startup world and jumpstart job creation. The Partnership will be chaired by AOL co-founder Steve Case and will be partly funded by the Kauffman Foundation and the Case Foundation.

Startup America’s core goals are “to increase the number of new, high-growth firms that are creating economic growth, innovation, and quality jobs; celebrate and honor entrepreneurship as a core American value and source of competitive advantage; and inspire and empower an ever-greater diversity of communities and individuals to build great American companies.” And the campaign will work with both the White House and a number of technology companies, universities, and entrepreneurs to help achieve these goals.

As part of the initiative, Intel Capital plans to commit $200 million of new investment in U.S. companies; IBM will invest $150 million in 2011 to fund programs that promote entrepreneurs and new business opportunities in the United States; and HP will be investing more than $4 million in 2011 in the HP Learning Initiative for Entrepreneurs (HP LIFE).

Facebook will be launching Startup Days, a series of events around the country that helps provide entrepreneurs with engineering and design support to build off the Facebook Platform.

Google is partnering with Network for Teaching Entrepreneurship (NFTE), a nonprofit that provides entrepreneurship education for at-risk high school students from low-income communities, to offer a number of NFTE’s lessons and curriculum plans to Bay Area students. And startup incubator TechStars is rolling out “The TechStars Network,” which encourages and promotes regional organizations that operate start-up accelerator programs with models similar to the incubator.

The initiative sounds like a impressive effort if the White House actually does in fact take part in the campaign. In terms of sponsorship, there seems to be a good amount of non-profit, and private sector involvement but it’s unclear how involved the White House plans to be with implementing Startup America’s goals.

You can watch a livestream of the actual announcement of the initiative at The White House at 11 am ET here.

What marketers need to know before building a branded app

By a Luxury Daily columnist

Think through the process of a customer finding, downloading and using your application. What can you provide them that is beyond your Web site or marketing one-sheet?
Entire article

Video Monetization Startup Auditude Gains $11 Million In Funding, New CEO January 24, 2011 @ 5:15 am › Robin Wauters

Auditude, a video management and monetization technology provider, has raised $11 million in second-round funding from Granite Ventures, Greylock Partners, Redpoint Ventures and Silicon Valley Bank.

In addition, the company this morning announced that it has appointed Jeremy Helfand, former president of United Online Media Group and senior executive, as its new CEO.

Adam Cahan, who has led Auditude as chief exec for the past three and a half years, will continue to serve as an advisor. He is also moving into a new role as CEO of IntoNow, a technology startup also backed by Greylock Partners and Redpoint Ventures.

Auditude says it intends to use the extra capital to further expand into mobile video, IP-enabled devices and premium distribution channels.

Already, the company claims, its platform manages billions of monthly video impressions, with clients such as Comcast, Dailymotion, Lionsgate, Major League Baseball, Sony Music and Yahoo.

Chris Hollenbeck, managing director at Granite Ventures, has joined Auditude’s board.