Monthly Archives: December 2010

All Household Appliances Should Be Made By Apple

Like many of you, I am visiting family this holiday season and nowhere does gadget snobbery become more apparent than during gatherings with loved ones. Aside from the ubiquitous “Whose phone is faster?” question, which in my case led to an email race at Christmas dinner, there is endless potential for the marginally tech savvy to show off during the holidays.

But all the superiority gleaned from being able to load non-iTunes purchases into your mom’s iPod is tossed out the window when faced with a relative’s overly complex coffee machine, an arbitrarily complicated alarm clock and two separate indecipherable TV remotes for one TV.

In my first encounter with my family’s new Cuisinart Coffee Maker CHW-12 Cup Programmable with Hot Water System, I ended up confused by the superfluous “Hot Water System” and poured the water intended for coffee in there instead of the coffee maker, costing myself an extra 20 minutes trying to figure out how to extract coffee from the infernal thing. I almost went to Starbucks.

All Household Appliances Should Be Made By Apple.

The Top 40 iPhone Apps of 2010

The iTunes App Store is huge. More than 300,000 apps huge. I’ve watched this monster start from nothing and turn into a billion-dollar industry in only a few short years. We’ve been approaching this point for some time now, but it’s more apparent than ever that app exposure is of critical importance. A healthy majority of iOS app users discover new applications directly from their device as opposed to using iTunes. If you look specifically at the iPhone, the amount of real estate for discovery is only available to a very small percentage of the total apps.

The Top 40 iPhone Apps of 2010.

Lexus opts for full-page ioverlay experience with CNN iPad sponsorship – Mobile Marketer – Advertising

Luxury automaker Lexus is the launch sponsor of the CNN iPad application, which allows both the publisher and the brand to provide users with an immersive and visual experience that takes full advantage of the device’s expansive real estate and multitouch interface.

When consumers first open the application, they are notified it is sponsored by Lexus. Then the Lexus ad appears in a collage of content, which users can click on. The ad almost looks as if it is part of the content.

via Lexus opts for full-page ioverlay experience with CNN iPad sponsorship – Mobile Marketer – Advertising.