Monthly Archives: October 2010

9 offline lead generation tips for businesses exploring location based marketing | Wayne Sutton – location-based services, gadgets, marketing, social media, iPhone & iPad

From TriOut to @Foursquare to @Whrrl to @Brightkite and Yelp, some businesses are struggling finding ways to promote their check-in specials and other location-based promotions. Even with the recent news of @Loopt reaching 4 million users, myTown with 2 million users and Foursquare just passing the 2 million user mark last week the main stream adoption of location based services still has a long way to go. Currently more businesses are using Facebook and Twitter for social media marketing but for businesses looking to cash in on the location check-in wave businesses may have to put a bigger investment in offline marketing to show a return on investment (ROI). To help here are 9 offline lead generation tips for business exploring location based marketing.

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9 offline lead generation tips for businesses exploring location based marketing | Wayne Sutton – location-based services, gadgets, marketing, social media, iPhone & iPad.

iPhone, Android Show Growth

The iPhone and Android mobile operating systems (OS) are both increasing their share of the US smartphone market, according to new data from The Nielsen Company.

Android Has Biggest Gain
While Android only held 13% market share as of Q2 2010, this represents significant growth from 9% as recently as Q1 2010. iPhone showed slight growth from Q2 2010, maintaining second place with 28% market share.


Blackberry retained its top position among US smartphone users with 35% market share in Q2 2010. However, Blackberry’s share has slightly declined from 38% in Q4 2009 and 365 in Q1 2010. Among the four leading OS providers, Microsoft Windows Mobile is undergoing a much steeper decline, falling from 21% in Q4 2009 and 18% in Q1 2010 to 15% in Q2 2010.

Android Surpasses iPhone among Recent Subscribers
Android’s Q2 2010 performance was even more impressive among recent smartphone subscribers (those who have had their subscription six months or less). Android grew its market share from 17% in Q1 2010 to 27%, taking second place from iPhone, whose quarterly market share slipped from 27% to 23%.


Blackberry and Microsoft Windows Mobile demonstrated similar quarterly performance among recent subscribers as among the entire smartphone subscriber base.

iPhone Users Have Highest Loyalty
Among current subscribers thinking of switching devices, the iPhone remains the most desired phone, finding loyalty with nearly 90% of current iPhone users and enticing healthy slices of Android users (21%) and Blackberry owners (29%) to consider the move to Apple.


Android’s loyalty among switchers (71%) outperforms Blackberry (42%), where half of its users could potentially choose an iPhone or an Android phone for their next device.

Smartphone Share Grows Slowly, Steadily
Smartphones now represent 25% of the US mobile market, up from 23% in the last quarter. By the end of 2011, Nielsen predicts smartphones to overtake feature phones in the US market.


New Entrants Poised to Join Smartphone Market
The number of players in the global smartphone market is set to substantially increase between 2010 and 2015, according to a new white paper from Juniper Research. New smartphone market entrants (such as Dell, Acer and Huawei), which have virtually no presence in the current smartphone market, will account for a much larger share of the total market, forecast to encompass more than 26 million shipments.

iPhone, Android Show Growth.

5 Mobile User Experiences That Wowed Us in 2010 [Mashable Awards]

Even more than desktop applications or websites, the quality, utility and efficiency of a mobile application is often defined by its user experience. Beyond just making sure that elements are readable and accessible on the screen, in this age of multitouch, how an application presents information and how it takes information back from the user is often what can separate an app that works from one that falls flat.

In the past 12 months, the line between native apps and web applications for mobile devices has started to blur (though there are still distinctions) and more and more brands, businesses and individuals are altering their web content for different device types.

The world of user experience in and of itself is pretty gigantic; even just limiting ourselves to mobile UX, we could still fill a book with our favorite apps, sites and metaphors. Here is our list of five mobile user experiences we loved using in 2010.. Read More….

5 Mobile User Experiences That Wowed Us in 2010 [Mashable Awards].

Hoppala Launches AR Development Tool for Non-Technical Users

Hoppala\’s Augmentation applications eases development of AR content by non-technical users.

via Hoppala Launches AR Development Tool for Non-Technical Users.

Google TV Will “Change the Way People Live their Lives”

Google TV Will “Change the Way People Live their Lives”.